My team worked with jewelry designer Alexis Bittar to brainstorm fresh ideas for his marketing campaigns. The hypothetical campaign I created would feature a series of artist collaborations that would change from season to season. I used found photography and artwork to create examples of how this campaign would be executed across various channels.
While working on the John Frieda account, I created visual content for their social media channels and designed eBlasts to promote new products and celebrity collaborations.
In 2016, I helped to conceptualize, brand, and art direct a campaign for eBay's new fashion category. The campaign, called "Find Your Perfect" featured real women of all age groups, ethnic backgrounds, and body types, and celebrated their unique style. We worked with photographer Todd Selby to showcase our spokeswomen in their homes and workplaces.
In addition to art directing the overall campaign, I also designed emails, printed pieces, and digital ads to encourage viewers to shop for unique fashion on eBay.
Concept work for a series of posters promoting a chain of hotels in Beijing.