BLACK FRIDAY / CYBER MONDAY CAMPAIGN
For our Black Friday / Cyber Monday campaign, our team worked with Breakfast For Dinner Studio to produce custom assets inspired by the “Magic” of our Tovala Smart Oven. We then used these assets to craft a campaign showcasing our food and tech.
OMAHA HOT DOG LAUNCH
To kick off the summer season, we paired with Omaha Steaks to create a limited time menu featuring Omaha’s Beef Franks. I art directed the photoshoot for this campaign, as well as the branding for the campaign emails and social posts.
Collaborators: Cassie Radstaak, Maggie Pluskota, Christian Villodas
CRAB CAKES LAUNCH
In June 2024, we introduced a new protein to our menu: Crab Cakes. To promote this limited time offering, I art directed a photoshoot featuring the collection of meals, and designed a marketing email campaign.
MARCH SALE
For every sale period at Tovala, we create a robust marketing campaign to target prospective customers. In order to increase efficiency, I led the creation of a modular design template, featuring a variety of messaging modules and hero images.
