A modular, weekly email series serving up the latest news and offers from Grubhub in a snackable format. Each week, we would follow an iterative process for the design, trying new modules, CTA placements, and content styles.
In an effort to get our diners to try new cuisines, we created a multi-week “Choose Your Own Adventure” themed campaign to entice them with delicious food photography. Clicking on any image would drive to a pre-populated search for that cuisine in their area. At the end of the 3 week campaign, we served up a recap email, in hopes that they’d found a new favorite cuisine that they’d try ordering again.
Various Grubhub and Seamless Emails